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The AI-native CRM for service shops

You shouldn't have to be the system.

Foreman runs the shop with you. Quote any job in seconds — by voice or keyboard. See your real margin. Capture every lead. Follow up on autopilot.

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Live quote builder

Ceramic coating · SUV$399
Internal cost$285
Your margin$114 (29%)

Deterministic · sub-100ms · no LLM guessing

6:47 PM · closing time

The phone rang 23 times today. You answered 9.

3

texts unanswered

2

leads in a forgotten tab

$80

lost on a quote you priced blind

This is every shop. Run by people who shouldn't have to be the integration layer between a phone, a notebook, a spreadsheet, and apps that don't talk to each other.

Foreman fixes that.

Why now

CRMs were built for salespeople in offices. Yours wasn't.

The last generation asked you to type more, click more, configure more. Then they sold you “workflows” that needed an agency to set up — and became the new spreadsheet.

AI changes the deal. A CRM can listen to your calls, draft the follow-up, see when a quote is going stale, and tell you what's worth your time.

Not a chatbot bolted onto a 2014 product. A system that does the work — built that way from the first commit.

// call ended · 4:12 PM

Summary: Customer wants ceramic + hood PPF on X5.

→ Draft quote ready

→ Follow-up task created

AI co-operator · audit logged

Margin-aware quoting

Quote any job. See the margin. In under ten seconds.

Type the vehicle. Pick the service. Foreman applies your catalog, labor, and upcharge — and shows you two numbers: what the customer pays, and what you actually make.

Deterministic. Sub-100ms. No LLM guessing your margin. Send the quote with one tap.

Ceramic coating · SUV$399
Internal cost$285
Your margin$114 (29%)

Example from the live quote builder — swap in your catalog in minutes.

One system

Every lead. Every channel. One pipeline.

Meta, Google, your website, walk-ins, and inbound calls land in one place. Same contact, same vehicle, same story. No Zapier. No copy-paste. No duplicate tabs at 11 PM.

Drag deals across stages — or let Foreman move them when the customer responds, books, or pays.

Hot lead · G-Wagon PPF — Auto-moved when customer replied

An operator, not a chatbot

While you're on the floor, Foreman is in the office.

Listens.

Summarizes calls into notes, action items, and follow-ups.

Drafts.

New lead from Meta? First text drafted — you send when ready.

Briefs you.

Morning: what to do, who's at risk, which quote to close.

That's the morning. Run, not reviewed.

Voice

Stop typing. Just say it.

Like SuperWhisper — built for a service shop.

SuperWhisper made hands-free dictation feel natural. Foreman takes that idea and points it at your CRM: find the customer, build the quote, capture the note — while you're under a car, on a call, or holding a panel with one hand.

find Sarah Mitchell
Listening — pause when you finish speaking.
Sarah MitchellLead · (404) 555-0117 · 2023 Tesla Model 3Contact
Sarah Mitchell — full front PPFQ-0042 · draft · $1,850Quote

⌘K · talk · pause to stop · open the right record

Say it from anywhere.

Hit ⌘K on any page and talk. Pause when you're done — no button hunting with dirty hands. Same idea as SuperWhisper: speech first, UI second.

Finds real shop records.

Customers, leads, and quotes by name, phone, or quote number — not a menu of pages you could have clicked yourself.

Dictates into the field you're in.

Focus a note, task, or lead field and tap the mic. Clean transcript at the caret — hands-free capture without leaving the form.

Quotes while your hands are busy.

Describe the job out loud. Foreman pulls the vehicle and services from your catalog and prices it with real margin — you confirm before anything sticks.

Live today in every browser — search, quote parse, and field dictation. Booking a job and sending follow-ups by voice are coming next — and every action that writes to your shop asks you to confirm first.

Stop running on feel

“I quoted the job. I don't know how much money I'm making. I'm in the blind.”

That sentence costs service shops every day. Foreman replaces it with a number — every quote, every job, every week.

Compare

Honest comparison. No feature theater.

HighLevel owns marketing automation. Urable owns shop ops. Foreman is the AI-native CRM that quotes with real margin — and ships the rest without making you the glue.

CapabilityForemanHighLevelUrable
Margin-aware quotingReal cost + profit on every quote — Foreman’s wedgePartial
Deterministic pricing engineCatalog, labor, modifiers — sub-100ms, not LLM mathPartial
Branded proposals, PDF & e-signPartial
Comparative tier proposalsGood / Better / Best — editor live; polish still shippingPartialPartial
Payments & deposits in-productComing soonPartial
Money visibility in one placeQuoted margin vs collected — Stripe Connect nextComing soonPartial
CapabilityForemanHighLevelUrable
Pipeline & opportunity boardPartial
Lead capture (Meta, web, walk-in)Meta webhook live; Google Ads still expandingPartial
Contacts, vehicles & job historyPartial
Tasks, notes & follow-upsPartial
CRM migration (GHL / Urable import)One-time pull of contacts & opportunitiesPartialPartial
Public estimate widgetPartial
CapabilityForemanHighLevelUrable
Calling + SMS in one inboxUrable texts; calling is limitedPartial
Call recording + local number
Dial queue / power dialer
AI call summary → notes & tasksTranscripts alone don’t create work — Foreman does
Per-rep phone numbersComing soon
Bulk SMS / drip marketingComing soonPartial
CapabilityForemanHighLevelUrable
Scheduling & calendarPartial
Tech My Day + time clock
Team, roles & invitesPartial
Internal team chatPartial
Online booking / virtual shopComing soonPartial
Tech-to-job assignment + labor costComing soonPartial
Mapping, routing & dispatchComing soon
3D visualizer (PPF / tint / wrap)Urable upcharges ~$150/mo — Foreman plans to bundleComing soon
CapabilityForemanHighLevelUrable
Owner daily briefing
Command palette (⌘K) + quote voiceParse, nav, market scan and CRM search — all live
Voice search across customers, leads & quotesSay a name, phone or quote number from any page
Hands-free field dictation (notes, tasks, leads)SuperWhisper-style capture into the focused field
Voice → book a job & follow upAlways confirms before writing to your shopComing soon
Voice → lead + quote + job in one flowComing soon
Market pricing intelligenceAdvisory market scan live; monitors & learning nextPartial
CapabilityForemanHighLevelUrable
Built for service shops — no agency required
One system — no Zapier glueCRM + ops + quoting in one product
Usable by least-tech techniciansPartial
Multi-locationComing soon

Sourced from Foreman’s competitive teardown and feature scoreboard. Gaps are labeled Coming soon — not hidden.

One system, one bill

Built for shops, priced like one.

Most shops already spend $300–$400 a month across a CRM, a dialer, a scheduler, and a quote tool. Foreman replaces the stack — every plan includes a 14-day free trial.

Starter

$199/mo per shop

Solo or 1–2 people

Quote with real margin and stop losing leads in a phone and a notebook.

  • Margin-aware quoting + branded proposals & PDF
  • Public estimate widget for your site
  • Pipeline, contacts, vehicles & job history
  • Calling, SMS & one shared inbox
  • Tasks, notes & follow-ups
  • Owner dashboard
Start free trial

Pro

Recommended
$349/mo per shop

Small shop

The AI co-operator turns calls into notes, tasks, and follow-ups while you work.

Everything in Starter, plus

  • Scheduling & calendar
  • AI call summaries → notes & tasks
  • Dial queue / power dialer
  • Voice search, quote parse & field dictate (⌘K)
  • Owner daily briefing
  • Higher AI usage included
Start free trial

Shop

$499/mo per shop

Multi-tech shop

Run the floor: techs, hours, and jobs on the same system as your quotes.

Everything in Pro, plus

  • Tech My Day + time clock
  • Team roles, invites & internal chat
  • Photo / video job inspections
  • CRM migration (GHL / Urable)
  • Comparative tier proposals
  • Full AI co-operator, highest usage cap
Start free trial

Coming next — included, no upcharge

  • Stripe payments & deposits
  • Online booking / virtual shop
  • Voice booking & follow-up with confirm
  • Tech-to-job assignment + labor cost

Not sure which plan?

Start on the trial with your own catalog. We'll help you pick a tier once we see how your shop actually quotes — founder-led onboarding for early partners.

Compare Foreman vs HighLevel vs Urable →

Unlimited users on every plan. Prices are launch targets while tiers are finalized with design partners. Telephony usage (numbers, minutes, SMS) is billed at cost.

Manifesto

You shouldn't have to be the system.

The owner of a service shop should not be the integration layer between a phone, a notebook, a spreadsheet, and four apps that do not talk to each other.

01

The owner shouldn't be the system

Every lead, quote, and calendar block routes through one person's head — the same person on the floor. Foreman exists so the business keeps running when they step away.

02

Why CRMs failed service shops

Office CRMs assume typed data, stable pricing, and reps at desks. Shops have variable labor, vehicle-specific work, and owners who quote from memory. Generic CRMs became another spreadsheet — or a workflow maze that needs an agency.

03

AI-native, not AI-bolted-on

Summaries, drafts, and morning briefings aren't features stapled onto a 2014 product. They're how the product is shaped: listen, act, log every action, earn trust.

04

The pricing engine is the wedge

The sharpest pain is quoting blind. A deterministic engine — sub-100ms, margin visible before you send — closes the demo. The same engine powers the public estimate widget. One engine, two surfaces.

05

The co-operator is the moat

The more a shop uses Foreman, the more context the system has — per shop, per customer. That compounds into briefings, risk flags, and actions competitors can't copy with a chat widget.

06

What we won't build

No funnel builder. No drag-drop website CMS. No email marketing platform. No white-label agency mode. We integrate the commodity layer and own the shop loop — leads, quotes, margin, follow-up, money.

Built with operators on the floor.

If you run a shop and want a system that quotes with real margin and follows up while you work — start free, or see what's already live.

Start freeSee what's live

What's live, what's next, what's coming.

Live
  • Margin-aware quoting + public estimate widget
  • Voice like SuperWhisper — ⌘K search, quote parse & field dictate
  • Pipeline, inbox, dial queue & AI call summaries
  • Schedule, My Day, team & owner daily briefing
Next
  • Voice booking & follow-up with confirm
  • Stripe payments + deposits
  • Online booking / virtual shop
Soon
  • Voice → lead + quote + job in one flow
  • 3D visualizer (bundled) + tech-to-job cost
  • Multi-location & pricing intelligence

Built with operators on the floor. Deterministic pricing core in Rust. Your data stays yours — multi-tenant isolation by design.

Run the shop you actually want to run.

Start free, no credit card. Setup takes minutes. Foreman handles the rest — starting with your next quote.

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